TFM&A is just a couple of weeks away and we hope that it will enthuse your passion to improve the accuracy, reliability and consistency of your data. With the help of Datanomic's dn:Director software Rugby Union has done just that by improving its membership data. Nick Bunting, former Head of Public Affairs, Planning, Funding & Resources of the Rugby Football Union, will be presenting a case study entitled Rugby: A game with odd-shaped data. The case study will describe how rugby union improved its insight and marketing by improving its membership data and will be held in the Data and Marketing Analytics Theatre on Tuesday 1st March at 12.30pm. A penalty you don't want to face The biggest hindrance to improving data is that people assume that either the problems within the data can't be fixed, or that it would be too difficult or costly to fix them. In 80 minutes we can show you a match-winning strategy Our QuickStats Workshop is a 80-minute session, where representative samples of your data will be applied to dn:Director's QuickStats Profiling process, instantly highlighting errors, misfields, duplicates and other anomalies that can impact upon your marketing effectiveness. The Datanomic team then show you how errors can be either automatically resolved using the solution. To request your own QuickStats Workshop, complete the online form or visit us at TFM&A on stand C28. |