mediascience's posterous http://mediascience.posterous.com Most recent posts at mediascience's posterous posterous.com Mon, 14 Jan 2013 09:29:00 -0800 THE FUTURE OF DIGITAL [SLIDE DECK] - Business Insider http://mediascience.posterous.com/the-future-of-digital-slide-deck-business-ins-33126 http://mediascience.posterous.com/the-future-of-digital-slide-deck-business-ins-33126
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Tue, 08 Jan 2013 09:24:00 -0800 Startup Conference Calendar | http://mediascience.posterous.com/startup-conference-calendar http://mediascience.posterous.com/startup-conference-calendar
Check out this website I found at startupconfs.com

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Tue, 04 Dec 2012 03:12:00 -0800 THE FUTURE OF DIGITAL [SLIDE DECK] - Business Insider http://mediascience.posterous.com/the-future-of-digital-slide-deck-business-ins http://mediascience.posterous.com/the-future-of-digital-slide-deck-business-ins
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Mon, 19 Nov 2012 10:34:00 -0800 Still In Stealth, Origami Logic Gets $9.3M To Help Marketers Unfold And Make Sense Of Big Data | TechCrunch http://mediascience.posterous.com/still-in-stealth-origami-logic-gets-93m-to-he http://mediascience.posterous.com/still-in-stealth-origami-logic-gets-93m-to-he

Talk to an engineer, and the world is full of big data promise. But those who work at the front end the tech industry — business development, sales and marketing people, for example — have largely been cut out of that conversation. That appears slowly to be changing, with the rise of startups that are dedicated to figuring out how to harness big data in a way that is digestible to those who would benefit from accessing it, but have not been able to up to now. One of these, Origami Logic, today is announcing that it is picking up a Series A round of $9.3 million to develop an analytics platform — still in stealth mode — that aims to give marketers access to big data in a way that is digestible and usable by them specifically.

The round was led by Accel Partners, as part of its Big Data Fund, and also had participation from Lightspeed Venture Partners and other investors.

The company is only planning to launch its product early next year — Origami is currently putting some trial customers on the platform now, but declined to say who they were. As it is described by Opher Kahane, the CEO and co-founder, Origami sounds fascinating, and very timely. The idea, he says, is to let sales and marketing people incorporate disparate strands of marketing data — covering areas like CRM, social media, email campaigns, surveys, and more — into a single platform, which then collates and processes it for them to produce salient data. In turn, that becomes usable for further campaigns, or to measure the effectiveness of those that have already been run.

The name “Origami Logic” says it all: creating pretty shapes out of what otherwise looks like a flat expanse of not very much promise. In other words, big data is something that can and will be used by more than just engineers over time.

“Modern marketers need to make daily, critical decisions amongst a growing plethora of customer touch points including social, mobile, web, search, display and email and a radically changing customer purchase journey,” says Kahane. “Today, many marketers are faced with data silos, making it difficult to capture the entire picture.” He says he wants Origami Logic to be the “single lens through which marketers derive data driven insight across all of their marketing efforts.”

Sounds great, but it takes a leap of faith for VCs to put a significant sum of money into a project that is treading into unchartered waters and has yet to be proven with actual customers.

According to partner Jake Flomenberg (who is, along with Ping Li, joining Origami’s board), part of the attraction here for Accel and the others is the fact that Kahane and his co founders, Ofer Shaked (now the CTO) and Alon Amit (VP of product) have collectively years of experience as successful entrepreneurs. Shaked had worked at Yahoo with Amr Awadalla, who is now CTO of Cloudera (another Accel portfolio company) and helped commercialize Hadoop. Shaked left Yahoo to help create CurrentTV and this is his third startup. Kahane, meanwhile, gained experience in Israeli intelligence and had also founded and sold Kagoor Networks to Juniper. Alon Amit comes from Facebook, where he had been project managing the social network’s ad engine, mobile advertising and sponsored stories.

The other important selling point is that Flomenberg believes that what Origami is doing is an essential evolution of how big data is being used by the tech industry. He calls Origami’s proposition “Splunk for marketers,” referring to the service that offers analytics to monitor enterprise apps, and he believes that this will be something that will become even more commonplace in the world of big data. “Both myself and the others at Team Accel, we think data-driven apps are the next stage for big data. Without apps to make big data usable, it will reamin a big pile of data siloed in different places.”

Indeed, the idea, says Kahane, is to incorporate as many applications as a person would want to into its platform. “We are entirely open on the idea,” he says. “The vision is to take marketing tools that are already in use today, for example Buddy Media or Hootsuite for social media management, Exact Targeting for e-marketing; Eloqua for email; Google for ads. These would become data sources on the hub that we’re building.”

There is of course the question of how Origami Logic will fit in with all the marketing platforms — and big players — that are already established in this space. I personally think that this sounds like just the sort of technology that Salesforce either needs to build or buy. On that point, Kahane is sanguine for now. He sees companies like this as competitors only in the “longer term,” he says. For now, “It’s about stitching together… We are more like partners. Their experience has been about content management, whereas we are on the analytical side. Longer term, as these companies try to stitch these things toether, there is a cometptive force, but it will be hard for the larger guys to be focused and nimble as we can be for now.”

In addition to using the new funds to continuing development of the platform, Origami Logic will also use some of it to staff up. The company is currently hiring engineering, design and data science folks, and encourages people to email them for more details if they’re interested.


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Company: Origami Logic
Website: origamilogic.com
Funding: $9.3M

Origami Logic is developing a breakthrough product for visual, self-service analytics specifically built for marketers. We apply big data analytics, data science and data visualization technologies to deliver insights through a delightful, marketer-friendly user experience.

→ Learn more
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Tue, 07 Aug 2012 01:47:00 -0700 Hype Cycle for Cloud Computing Shows Enterprises Finding Value in Big Data, Virtualization - Forbes http://mediascience.posterous.com/hype-cycle-for-cloud-computing-shows-enterpri http://mediascience.posterous.com/hype-cycle-for-cloud-computing-shows-enterpri
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Thu, 02 Aug 2012 04:10:00 -0700 Kognitio - Industries http://mediascience.posterous.com/kognitio-industries http://mediascience.posterous.com/kognitio-industries

Industries

 

Kognitio is deployed by a wide array of industries

We understand that no two businesses are the same and therefore we constantly ensure that the Kognitio in-memory analytical platform as well as our services meet the demands of organizations from a wide range of industries. Whatever insight and intelligence you are trying to get from your large and complex data sets, Kognitio has a solution that fits your needs. 

Below is just a snapshot of the activities that Kognitio enables companies from the following industries to do:

Industry Work type
Telecommunications
  • Behavioral segmentation
  • CDR analysis
  • Customer loyalty
  • Revenue assurance and optimization
  • Event modeling
Hospitality and Gaming
  • Customer analytics
  • Customer loyalty
  • Differentiate customer experiences
  • Preference analysis
Insurance and Financial Services
  • Product pricing analytics
  • Profitability analytics
  • Competitive edge retention
Retail and CPG
  • Customer analytics
  • Behavior and loyalty analytics
  • Basket analysis
  • Supply chain management
  • Merchandising analytics
  • Operational analytics
Media and Entertainment
  • Ad targeting (search, display, mail)
  • Website optimization
  • Yield optimization
  • Click-through analysis
  • Click fraud analysis
  • Network usage analysis
Energy and Utilities
  • Pricing analysis
  • Consumption analysis
  • Competitive monitoring
Financial Services
  • Compliance and regulatory reporting
  • Credit and risk management
  • Claims processing and analysis
  • Customer loyalty
  • Pricing optimization
Health, Bioinformatics and Life Sciences
  • Research and discovery
  • Drug usage analysis
  • Clinical quality analysis
  • Supply chain management
Utilities
  • Smart metering analytics
  • Pricing and marketing analytics
  • Customer retention
  • Customer loyalty
Government/Public Sector
  • Cost control analytics
  • ROI analytics
  • Logistics and operational analytics

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Tue, 24 Jul 2012 09:42:00 -0700 Application & Cloud Integration - Mule ESB Enterprise Service Bus | MuleSoft http://mediascience.posterous.com/application-cloud-integration-mule-esb-enterp http://mediascience.posterous.com/application-cloud-integration-mule-esb-enterp
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Mon, 23 Apr 2012 00:04:00 -0700 The Application Development Landscape - 2011 http://mediascience.posterous.com/the-application-development-landscape-2011 http://mediascience.posterous.com/the-application-development-landscape-2011

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Tue, 07 Jun 2011 08:06:00 -0700 Online Ads: Where 1,240 Companies Fit In - Digits - WSJ http://mediascience.posterous.com/online-ads-where-1240-companies-fit-in-digits http://mediascience.posterous.com/online-ads-where-1240-companies-fit-in-digits
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Advertising industry graphics

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Thu, 24 Mar 2011 01:47:00 -0700 From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates http://mediascience.posterous.com/from-arf-rethink-2011-wpp-ceo-sorrell-says-ib http://mediascience.posterous.com/from-arf-rethink-2011-wpp-ceo-sorrell-says-ib

From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates

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March 23, 2011 – 1:51 pm

ARF Re:think 2011

Tuesday night's keynote address at the Advertising Research Foundation's Re:think 2011 show featured WPP Group CEO Sir Martin Sorrell, who reviewed his notes on what the future holds for the advertising world. He stressed that ad research will be in the middle of figuring it all out - and so will the importance of data. Invoking the immortal words of David Ogilvy, Sorrell said, "The most important word in the vocabulary of advertising is 'test.'"

Preparing the crowd for his world view on ads, Sorrell offered that WPP Group's competitive set is changing from Omnicom, IPG, Aegis and other ad holding companies to the media companies "masquerading as technology companies."  Specifically, he identified Google, Yahoo! and Aol and added that "they aren't really technology companies, they are media owners." Here it is again - Google among others is being labeled as media which may give pause to content owners who use Google's technology.

Next on the competitor list came IBM and Accenture who Sorrell said are "increasingly attacking the supply-side, the technological platform in our industry as opposed to the demand-side or front-end where the CMOs traditionally operate. These competitors are reaching out to the CTOs and CIOs in companies rather than CMOs."  Interesting to hear the agency-side clearly seeing the big tech players on the horizon, and though Sorrell didn't say it explicitly, these tools being offered by the IBM's and Accenture's of the world will need to be serviced by someone (the agency) and ultimately report into the vision and dashboard dials of the chief marketing officer.  A conundrum for the agency!

How much can automated ultimately? Plenty.  Will humans still have their place as agents of the client?  Yes, but the question becomes who the humans are on the agency side? A likely scenario:

  • They'll need to be educated and savvy on the latest, data-driven tech.
  • Still need to be idea machines (pun intended).
  • There will likely be fewer of them, but they'll be more expensive in comparison to today's agency org chart.
  • Oh and it won't help that the cost of the consumer's media has sunk to nothing as Sorrell noted.

Later, he admitted as he has before that hiring remains a challenge. It only gets more complicated as the agency's marketing idea and implementation services will begin to include data-driven, tech services.

The second part of Sorrell's speech touched on the "Nine things that we see going on around the world." In other words, trends that he thinks will drive WPP Group's business and so, too, the business of the advertising community.

Here's an abbreviated list of the attributes in play:

  1. Globalization - It's not just about America, or being like America, anymore, countries around the world are growing rapidly and need service.
  2. Overcapacity - Too much inventory. Too much production.
  3. Shortage - As in talent!
  4. The Power of retail - Walmart is the 7th largest "country" by retail sales according to Sorrell.  And their army has "greeters."
  5. Internal communications - pushing out (down?) the positioning of the company to the employee edges.
  6. Balancing act between global and local - Local access is important in spite of the necessity for company's like WPP to be global.
  7. Procurement - The balance of power inside companies has shifted to financial types as opposed to the marketer says Sorrell.
  8. Doing good - Sorrell thinks building long-term brands means you're going to have to do "good" for the consumer. This echoes P&G's purpose-driven marketing, for example.
  9. Government not just as a regulator but as a client - Sorrell cited recent UK government investment as exemplifying the way government can affect markets including financial.

Optimize the targeting of these attributes and you may have the agency algo of the future.

By John Ebbert

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March 23, 2011 – 1:51 pm

See Paragraph 3...

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Tue, 15 Mar 2011 02:42:00 -0700 MediaPost Publications Truth In Advertising? 03/08/2011 http://mediascience.posterous.com/mediapost-publications-truth-in-advertising-0 http://mediascience.posterous.com/mediapost-publications-truth-in-advertising-0

Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

'In an industry full of data, we lack significant insights' - more insight to the pain felt by marketers

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Tue, 01 Mar 2011 05:36:00 -0800 Real-time data will alter how brands’ sites work | Opinion | New Media Age http://mediascience.posterous.com/real-time-data-will-alter-how-brands-sites-wo http://mediascience.posterous.com/real-time-data-will-alter-how-brands-sites-wo

 

JONATHAN BRIGGS

Real-time data will alter how brands’ sites work

24 February 2011 | By Jonathan Briggs

The ‘web of now’ is probably as significant as the mobile and social web, and is highly linked to both

We’ve come a long way since the web of static documents. Today’s internet is a complex place of streaming video, cloud-hosted services, social activity, retail experiences and mobile apps, all buzzing with viewers or customers and all generating vast quantities of data and meta data. From status updates to dynamic price changes the web has become live.

This ‘web of now’ is probably as significant as the mobile and social web, and is highly linked to both, but has received less attention. That will soon change and it will affect how we work with clients. There’ll be more night shifts as 24/7 customer service becomes more common and effective brands will join news organisations in reacting to world events.

Pieces of the real-time web are emerging everywhere from Google Instant to Facebook monitoring, from Twitter-powered news to live analytics and dashboards. Keeping track of the pulse of transactional data and consumer comment will be an essential tool in every business.

Digital agencies will need to design data-collection systems to monitor the events inside the sites, apps and campaigns they create, as well as the rest of the internet where it affects the client. Luckily the data from all of these can be increasingly captured and mashed up using APIs and low-cost services. Taking customer, sales and stock data from inside the business and combining these with web or mobile activity will move from being the preserve of the large enterprise to the SME. The challenge is deciding what to monitor and what to ignore, and this will vary from business to business.

Visualisation of this real-time data will also be necessary, and configurable dashboards, such as Geckoboard, show what’s possible. Already some brands, such as Gatorade, have designed Mission Control-style rooms where teams watch and react to the flow of activity.

Both monitoring and visualisation present tremendous opportunities for digital agencies if we can persuade clients of the value that these insights will give them. We need to become more data-savvy and learn to provide deeper insights into what the data means. We’ve already seen the difference between agencies that simply install Google Analytics as part of a web build and those which offer their clients detailed interpretations and suggested actions.

The next step will be agents. These are computer systems that react to changes in data. At their simplest, they operate like Google Alerts but  could be programmed to change a price or update an AdWords bid. At their most complex, they may become ‘intelligent’ rule-based systems that collaborate to reason about the world on our behalf.

Big companies have had agent-based systems for a few years but it’ll be the opportunity to take these mainstream using newly emerging tools that will be important for agencies and their clients.

  • Have your say

    Article on 'web of now' and implications for companies and what this means for data use and insight.

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